A new report released by the Chronicle of Philanthropy forecasts that grant making will be negatively effected by the current economic downturn.
Full Story »Philanthropy or Marketing?
Anheuser-Busch have given the University of Mississippi $300,000 to combat alcohol abuse on the campus. The money would continue a “social norming” research project begun more than three years ago, officials said Friday. This is a pretty classic example of cause marketing, unique only in that the cause it takes on is one that could [...]
Full Story »Why Cause Marketing is Important for Grant Writers
A few years ago, when Yoplait started selling yogurt with pink lids as a way to raise money for breast cancer research, the only thing they raised from me was suspicion. To me, asking women to lick clean lids of yogurt, collect them, and mail them in was a lot of work for a few [...]
Full Story »Using Profit To Motivate Good
For those of you who have worked in non-profits, you may laugh at the thought of profit-motivated philanthropy. In fact, you may even have gone into non-profit because you wanted to escape the money-lusting and greed that has branded Corporate America. You look around at your colleagues, and no doubt see underpaid, overworked dedicated folks [...]
Full Story »
Find Funding 101: