Economic Bubble Burst’s Impact on Grants
By Katie • Apr 17th, 2008
A new report released by the Chronicle of Philanthropy forecasts that grant making will be negatively effected by the current economic downturn.
Archive for the ‘Philanthropy’ Category
By Katie • Apr 17th, 2008
Philanthropy or Marketing?
By Katie • Mar 15th, 2007
Anheuser-Busch have given the University of Mississippi $300,000 to combat alcohol abuse on the campus. The money would continue a “social norming” research project begun more than three years ago, officials said Friday. This is a pretty classic example of cause marketing, unique only in that the cause it takes on is one that could [...]
Why Cause Marketing is Important for Grant Writers
By Katie • Feb 6th, 2007
A few years ago, when Yoplait started selling yogurt with pink lids as a way to raise money for breast cancer research, the only thing they raised from me was suspicion. To me, asking women to lick clean lids of yogurt, collect them, and mail them in was a lot of work for a few [...]
Using Profit To Motivate Good
By Katie • Nov 14th, 2006
For those of you who have worked in non-profits, you may laugh at the thought of profit-motivated philanthropy. In fact, you may even have gone into non-profit because you wanted to escape the money-lusting and greed that has branded Corporate America. You look around at your colleagues, and no doubt see underpaid, overworked dedicated folks [...]
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